Recurring revenue & retention

The 45-day rule: when a repeat customer counts as at-risk

September 11, 2026

A repeat customer who goes quiet doesn't announce it. Here's how to define "gone quiet" in a way you can actually act on.

Recurring revenue for order-based Shopify stores (no subscriptions required)

September 11, 2026

You don't need a subscription app to have recurring revenue. If customers reorder on their own, you already have it, you just haven't measured it yet.

How to spot discount code abuse before it eats your margins

September 11, 2026

One pattern accounts for most of it: a customer uses a discount code on their first order and never comes back. Here's how to catch it.

What's a good repeat customer rate for Shopify stores?

September 11, 2026